Bridging the gap between the digital and physical shopping experience in furniture and home decor ecommerce has been a major challenge for ages. The solution is clear,Augmented Reality (AR).
Wondering how effective?
Read along.
The uncertainty that comes along with purchasing furniture online is huge. How will it look in my space? How will it compliment my existing home decor? How is it going to enhance my existing home decor theme? How much space would it actually take? . These are hust few questions that pop up while adding a favourite furniture or home decor piece into a customers cart.
As a furniture ecommerce business, sorting out such confusions out of your customers mind can get you a unique positioning among them. You want to know how?
AR is the right solution.
EASILY CONVINCE YOUR BUYERS:
Do you want to convince customers to buy your product and make them envision how that sofa or painting is going to fit into your living spaces? No need for a poetic description, enable AR experience into your online business. This way customers can make use of smartphones and other devices to see how things will look in their own spaces.
SHOW THEM HOW IT LOOKS:
AR-enabled visuals can also help get rid of the guesswork in furniture shopping. Customers can make informed and confident choices by ensuring that the new ones complement their existing furniture’s design or color. This practical approach reduces the span of decision making in decor or furniture purchases.
PERSONALIZED FURNITURE SHOPPING:
Through AR, you cannot not only convince how your product looks but also allow customers to select from diverse options. The availability of multiple furniture layouts and decor configurations, can make people stick with your business. You are literally helping a customer to customize their cozy spaces virtually, even before a purchase is made in real time. Personalized shopping experience is always a green flag for potential customers.
‘NO-REGRET’ BUYS:
Customer psychology clearly demonstrates that there is a desire for instant gratification amongst buyers. Using AR in furniture and decor business can help them make decision making faster coping up with the fast paced online shopping culture. They can also try out diff options which will increase their reasons to choose your
REDUCE RETURN RATES: IT’S A WIN-WIN
Practical visualization through AR has a major role in reducing return rates. Customers will be well informed on the product they ate to receive and how it will gir into their spaces , so satisfied purchases results in fewer returns. This reduction not only contributes to customer satisfaction and positive brand experiences but also can help you lead a more hassle free business.
Integration of Augmented Reality to your home decor and furniture businesses can set a new standard in ecommerce as it gives a highly customer-centric experience. Its user friendly and eliminates complexities. It proves to be a transformative solution.
It’s not just a fusion of technology, it’s helping people build their favorite spaces, it’s helping bring life and love to their homes.
For more upcoming strategies for your brand, connect with the most strategic Digital marketing specialist in Dubai.